Conventional wisdom says response rates are declining because of
- saturation from too many marketing messages overall;
- audience shift away from “traditional” response media such as direct mail.
At Customer Growth, we beg to differ – and we have the results to prove it.
The real problem isn’t the media, or even the clutter, but the message! People tune out imitative, stale, me-too marketing messages. But they still pay attention to messages that are fresh – and speak to their needs.
Read on for a comparison of imitative vs. innovative approaches >
