CommuterLink was a non-profit with low brand awareness, an outdated website and a tough marketing mission – promote carpooling to cynical New York City commuters accustomed to driving alone.
We stretched a tight budget to surround commuters “in the act” of driving alone – on radio, billboards and gas pump-top posters. At the center of our campaign: an all-new website that offers online ridematching and makes it easy to enroll.
Response was immediate and sustained. Monthly carpool applications were almost 650% higher than in the same period the previous year, while website visits rose an astounding 1,000%.